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Philosophy and management


The Bridgestone Group Essence

“Serving Society with Superior Quality”

We aspire to offer the best for our customers and to society, not only in terms of our products, services and technology, but in all of our corporate activities.
Our commitment to quality stems not from want of profit, but out of a passion for improving the safety and lives of people everywhere.
Through our Mission, we strive to be a company trusted by the world - a company in which all of us can take great pride.

“Seijitsu-Kyocho” [Integrity and Teamwork]

Seijitsu-Kyocho is about adhering to principles of good faith as you carry out your work, in the way you treat others, and as you participate in and engage with society. It is about producing positive outcomes by respecting a diversity of skills, values, experiences, genders, and races and fostering teamwork.

“Shinshu-Dokuso” [Creative Pioneering]

Shinshu-Dokuso is about envisioning the future and proactively challenging ourselves to identify and develop innovations that will further benefit society and respond to customer needs -- from the customer´s point of view. It is about unleashing creativity and innovation to develop new business domains and creating demand for new and beneficial products through our own unique methods.

“Genbutsu-Genba” [Decision-Making Based on Verified, On-Site Observations]

Genbutsu-Genba is about taking the time to go on-site and personally verify the facts, then using those observations to make informed decisions. It is about not being satisfied with the current situation, and making informed decisions that will lead us ever closer to ideal products and solutions.

“Jukuryo-Danko” [Decisive Action after Thorough Planning]

Jukuryo-Danko is about investigating all options and the full range of possibilities, giving careful thought as to how to execute the decided course of action. It is about identifying what is necessary and deciding on a vision. And once a decision and course of action is determined, it is about moving forward with a sense of urgency.

Corporate creed

Superior quality and trust in Asahi

Superior quality and trust in Asahi
Asahi Carbon Co., Ltd.

Management Policy

Management core: CSR is our overall foundation

Based on the corporate creed of Asahi Carbon: "superior quality and trust in Asahi", we aim to serve the society by grasping continual and essential safety, quality and environmental activities, and so become a corporation that earns the trust of all stakeholders and the neighbor society. To educate people fit for such purpose, systematic education training is continuously perform so that we cultivate our treasured personnel in a way that society can be proud of each of them.

Business Reform Based on Mid-Term Plan

Changes in management environment make us tune our goals for each year and always we envision ourselves in the next five years. Aiming to achieve such vision, detailed KPIs (Key Performance Indicator) are established and steadily realized. Especially, in our mid-term plan we envision ourselves in the Bridgestone Group using as strength our knowledge of manufacturing and high level of polymer development technology cultivated through a long period of time to apply them in new fields and to achieved our goals we are improving our entire corporation.

Practical Guidelines

  1. Understand the perspective of customers and other members of the community
  2. Tackle work with passion
  3. Solve problems quickly and thoroughly
  4. Emphasize communication and teamwork
  5. Aim for world-class quality
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